Content Marketing

Content strategies to support sales targets

Smart content can deliver increased sales as well as create a positive customer journey.

The days of mass marketing are well and truly over. Subliminal, personalised marketing is where it's at and this requires content that speaks to your customers.

So, do you know who you're trying to target? Are you reaching them on the right channels? Do you speak their language? Are they interested in what you have to say? Are you capturing their data and using it in a GDPR compliant manner?

What's the difference between content & copywriting?

There is a lot of overlap between content marketing and copywriting, but there is a difference.

Copywriting tends to be more short-term, focused on persuading prospects to take a particular action.

Content marketing has a longer term objective and is often long copy forms of marketing designed to educate, entertain and inform. Ultimately content marketing seeks to draw you in as a customer over time by regularly proving to you that the company knows what they're talking about.

Content Services

Content Calendar

A commitment to content marketing starts with a calendar to organise all your valuable content. Sort through your ideas, plan them across a time frame, promote them on various platforms and collaborate with team members and third party contributors. I can get you started!

Customer Journey

Your customers will use different mediums at different times throughout their buying journey. By charting this journey, you can create appropriate content that will speak to them at different times.

Customer Profiles

Do you know who your customer is? The more you know about your customer, the more your marketing content will speak to them. By segmenting your customers and targeting them in appropriate ways, you'll see a better return on investment.

Messaging Workshop

Are you promoting features or benefits? Your customers won't care too much about features, you need to get them excited about the benefits. Herd Communications can host a messaging workshop which explores the unique benefits of your product/service, identifies your target customer profiles and develops appropriate messaging for each profile. Done in partnership with you, these workshops can be highly effective in getting all relevant stakeholders to buy into the new messaging.

Content Writing

Are you struggling for resources? Got lots of ideas for content, but no time to work on it? Speak to Herd Communications, we can take over the management of your blog, re-write your website content, write a white paper or develop an email newsletter. Call us to discuss your requirements now.