Copywriting
Copywriting is more than good writing. The point is to get a prospective customer to complete an action whether that is to buy a product, sign up to a newsletter or register for a webinar.
But how do you do that when attention spans are short and readers are lazy? How are you going to make yourself heard quickly?
Herd Communications can deliver results deploying the right words across multiple channels.
Use the right medium
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Adverts - print and digital
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Direct mail
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Email campaigns
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E-Newsletters
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Posters
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Product overviews and sales literature
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Social media posts
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Web copy
Five reasons to hire a copywriter
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Skilled expertise - we can write persuasive copy that results in a positive response.
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Save time - writing takes time, so let me do it whilst you focus on the day job.
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Improve sales messaging - make sure you're promoting benefits, not features.
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Take advantage of digital skills - for example, search engine optimisation.
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Add to in-house resources - you may not have the in-house skills. Or perhaps you don't have enough people to cover the work?
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Proofreading expertise - don't undermine excellent copy with silly typos.