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Portfolio
Take a look at some of the work I've done over the years. You'll see that I've written for print and digital formats, covering material as diverse as product literature and website copy to adverts, PR campaigns and direct mail.
I am a versatile, results-driven copywriter, so if you like my style give me a call to discuss your current project.
Customer Testimonial
"It's been fantastic to find someone who can just jump in and add value to what we're doing straight away. Nicola has become part of the team so quickly; we've been impressed by her work ethic, skill and eye for detail, as well as her focus on achieving the intended commercial outcome for the piece."
Sarah Riley, RDP Marketing
Email Campaign
A seasonal email campaign that was written in collaboration with another industry expert to lend credibility.
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Objectives were to increase web traffic, obtain new e-newsletter subscribers and educate customers on best practice.
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The success of this email campaign led to a sharp increase in web traffic and it's a campaign that's updated and repeated every year as farmers find the advice useful.
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Yara UK
PR Campaign
This campaign was in response to industry guidelines the company disagreed with on a scientific level.
This written flyer was part of an integrated campaign designed to influence official guidance and educate customers.
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We were successful in achieving a change to the official guidance. In fact, they asked if they could use the words I had written in this piece of collateral to update their industry guidance.
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Yara UK
Advertising Campaign
I developed a product-focused, targeted strategy for Yara's adverts.
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The copy is focused on strong benefit statements and adverts were repeated throughout the year to increase recall.
Accompanying advertorials were also placed to expand on the advert's messaging with agronomic advice.
The company has since seen a significant increase in sales of Axan.
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Yara UK
Customer Testimonial
"Nicola's skill is in getting to grips with our customer, as a result all her copy was highly targeted and appropriate. She was able to understand some very complex concepts that had highly scientific content and translate this into simple, actionable copy. I wouldn't hesitate to recommend her."
Mark Tucker, Yara UK
Email Campaign
Yara had a target number of customers to get signed up to their reward scheme by the end of the calendar year.
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They had 3 weeks left and were around 75 short on their target.
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I developed a highly segmented, incentivised, time-bound email campaign that helped them exceed their target within 2 days.
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Yara UK
Product Overview
Civica needed a new product overview written that was tailored to the education academies market.
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This product overview would be used in multiple ways - in bids, at events, downloadable from the website and to support general sales activity.
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They loved the approach and I was asked to rewrite many more of their product overviews.
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Website Copy
Civica mainly operated in the local government sector so it could be difficult for education customers to find relevant content on the website. Consequently, a new website was created and I wrote all the content.
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The copy focused on the approach Civica adopted as this was what marked them out as unique from their competitors at the time.
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Customer Testimonial
"Nicola approaches copywriting with professionalism, ensuring the customer is at the heart of everything she writes.
I would recommend Nicola to anyone who is looking for a committed, customer-focused and experienced marketeer."
Hazel Broadbent, Civica
Case Study
Case studies were incredibly important for a business like Civica, providing invaluable credibility, trust and personality.
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This case study is just one that I wrote for Civica and it was used as sales literature at events, to support the tender process and add content to the website.
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Product Brochure
This software had two key users with different motivations for buying. I wrote two brochures so the message could be tailored.
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The brochures drove recipients to tailored website landing pages.
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A tailored product video tour then took them through the benefits of the software, specific to them.
Direct Mail
I was challenged to create collateral that would shake up a static market.
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I came up with a big cheque which showed the saving a local authority could make in deploying the product across all their schools.
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On the back were examples of how they could spend that saving to support learning in their schools.​